Clarity State Media
Let’s get your latest, greatest vision off the ground!
Establish your online presence with presentation that builds authority and speaks to the audience you’re looking for.
Custom Branded Web & Graphic Design | Video | Marketing Support
Whether you need a Website Refresh,
A complete online Visual Overhaul,
or
The pieces to Your Latest Offer Designed, Setup, and Integrated…
Your entire online presence needs to consistently represent your business and what you stand for.
SHOW YOUR BEST POTENTIAL CLIENTS THEY’RE IN THE RIGHT PLACE.
Hi, I’m Crystal. Designer, Consultant and Creator at Clarity State Media.
Crystal Scott
Digital Media Designer, Video Editor, Marketing Consultant
I pair creative design services with the technical setup to have your offers function online, and marketing support to promote them.
I work with established service-based businesses, coaches, consultants, educators, and professionals bringing their expertise online.
I especially love working with those experts who have a long-term vision they’re working to create, and who truly care about the experience their clients and students are having…long after making the sale.
When we work together I take the time to understand your brand to effectively bring your vision to life. That may be through websites, graphics, video, or a combination of all those things to put your program together.
It’s easy to throw something together DIY with a template or an app.
WHY DO YOU CARE TO DO MORE?
I’m guessing that being an expert in your field; your schedule is already beyond packed. Doing what you do best, while also prioritizing your own life.
and maybe you already know that with some extra care and attention to detail, when you put your business out there…
You can make a bigger, more meaningful impression on your audience.
When your online visuals genuinely present who you are as an expert and a brand, your audience can get to know you and feel the energy behind your offers.
Empowering them to invest.
The Right Visual Brand Presence Creates Authority
Websites, Sales Pages, Landing Pages
These official pieces speak for you 24 hours a day.
When we create a website or page together, it’s about YOUR brand. Not the fonts, templates, or color palettes that are trending, or making you look just like the next business in your space. We’re establishing your official online presence.
WEBSITES are there to introduce you and your business to new visitors; telling them what you’re all about, what you offer, and communicating who you work with so you’re drawing in the right people. We want your ideal people to know you’re exactly who they’re looking for.
SALES PAGES are like having another person on your sales team ready to provide the crucial details and benefits of your offers to those still on the fence. When they’re ready to say YES, your page is there to handle registration and take payment for you. 24/7
I decided to work with Crystal because I felt like my marketing was a bit ‘post and hope’. It felt scattered and I didn’t have a long term plan.
Crystal helped me to really understand what kind of framework I needed to put in place. She helped me identify how I could create a simple sales funnel and provided me with practical tools and templates to implement what we had discussed.
After working with Crystal I feel like I am much more on top of how I want my business to be marketed over the next 6 months and I have a clear plan of action that I am implementing to help me get there. I would recommend Crystal to anyone needing help with their marketing strategy.
Helen H.
Working with Crystal has been a game changer in my business. So many are struggling with content creation, professional marketing and the scariest for me…social media!
Crystal is professional, knowledgeable, and above all, she has a gift for this! She helped me with her recommendations and video editing. I was worried if I worked with someone then I would lose that authenticity and it was quite the opposite.
She knows so much I was able to express myself in my content and I am forever thankful at the decision to work with her. Have recommended her several times already and would highly encourage you to reach out. She will take your business to the next level.
Jennifer M.
Online Education And Interactive Experiences
Online Events, Courses, Memberships
Monetize your expertise by providing much needed education and community
If you are an expert in your field; there are people out there who need your knowledge and guidance to get to their next step.
Whether you are just preparing to launch an educational online offer or need to update your old offers I can take what you have from a rough state into vibrant materials your students will want to dive into, collect, and talk about.
The most important part for students is the support they feel AFTER deciding to invest.
In addition to the design, I can help with things like; setting up your course hosting platform, reviewing your funnel process and student journey from checkout to onboarding, ensuring everyone can find what they need.
Crystal is a wonderful teammate and truly understands how to not only design beautiful graphics, but ones that convert.
She is adaptable and a great communicator. She can design anything from presentation graphics to your website, social media assets, and sales pages while maintaining your branding and voice.
She’s excellent at managing projects and I hope we’re able to work on many more projects together.
Mara S.
I absolutely loved working with Crystal! She had done her homework of looking at my online presence. This got us off to a great start, without me having to take the time to explain what I do.
She understood so quickly what I was offering, and demonstrated that understanding with her comments and feedback.
She gave me some tips and ideas to “”up-level”” in several ways: how I perceive myself and my services, thus shifting my own mindset, both personally and professionally; how much I charge and the fact that my services are actually worth a good deal more. I can’t wait to hire Crystal to do more work together, I know she will bring tremendous value (and therefore, let’s face it- money!) to my business.
I highly recommend Crystal, your business will thank you.
Michelle L.
Impactful design to get your message across
Promotional Graphics, Video, Media Kits
Representing Your Brand Power Everywhere You’re Seen
Promotional materials don’t just provide the facts on your business. The presentation and delivery all speak for you and generate a feeling for your audience.
You can give people a sense of what they will experience working with you when they see your official graphics, watch your brand videos, or flip through your media kit, sponsorship guide, or program brochure.
Impactful design to get your message across
Promotional Graphics, Video, Media Kits
Representing Your Brand Power Everywhere You’re Seen
Promotional materials don’t just provide the facts on your business. The presentation and delivery all speak for you and generate a feeling for your audience.
You can give people a sense of what they will experience working with you when they see your official graphics, watch your brand videos, or flip through your media kit, sponsorship guide, or program brochure.
Tech And Online Platforms
Tools I’ve Used
(Not limited to)
I do have my favourites, but am flexible to use the platforms and services you already have. If you’re open to change and I see where you may get a better value or user-experience, I can give suggestions or assist with migrations.
WordPress and most page builder plugins, etc; Elementor, Divi, Beaver Builder, Spectra, Theme-specific builders.
Squarespace, Showit, Leadpages, Wix, Shopify.
We can also design pages using your current email marketing or course hosting platform, though I strongly recommend creating pages on your website if possible (so you can switch services in the future without having to redesign everything, and to grow your website authority.).
Course & Membership Hosts: Podia, Teachable, Thinkific, Membervault, Mighty Networks, ThriveLearn, Kajabi, Searchie
Email Marketing: Mailerlite, GetResponse, Activecampaign, Flodesk, Mailchimp, AWeber
E-Commerce: Thrivecart, Samcart, Shopify, Clickfunnels
Advertising: Meta Business Suite and Ads Manager
Booking: Acuity, Calendly, Google Business Suite, KVCore, Jane.
Instagram (posts, stories, reels)
Meta/Facebook (posts, stories, reels, groups, pages, content planner, Meta suite)
YouTube (channel customization, video uploads and scheduling, TubeBuddy for SEO and keywords).
Various scheduling tools like Later, Tailwind, Metricool, etc.
Graphics: Canva, Adobe Suite; Photoshop, InDesign, Illustrator, various mobile editors, Powerpoint, Keynote, Google Slides.
Video: Davinci Resolve, Adobe Premiere Elements, Premiere Pro, iMovie, Capcut, VideoAsk, Veed, Opus, and many various editors.
It’s easier for your audience to know, trust, and invest in your business when it doesn’t look like you just threw some stuff together to see how it goes.
People can tell when you’ve taken the time to build a brand and craft an experience for them through all your materials.
What this really indicates is…
You plan to have your business here for the long-run, to be present for all that you offer, and are not going to disappear after the sales are made.
It’s easier for your audience to know, trust, and invest in your business when it doesn’t look like you just threw some stuff together to see how it goes.
People can tell when you’ve taken the time to build a brand and craft an experience for them through all your materials.
What is really indicates is…
You plan to have your business here for the long-run, to be present for all that you offer, and are not going to disappear after the sales are made.
Frequently Asked Questions
I offer 2 Service Package options, each at a flat rate, on a 3 month agreement. During a consultation call we can figure out exactly what you need then I will send you a proposal with options.
Projects can include one, some, or all of these services:
Webpage Design: Sales pages, landing page, or official websites plus the graphics to share to your online profiles.
Branded design for online program materials (courses, memberships, coaching programs, events), plus sales checkout/email integration and uploads to the platform you’re using to host the program.
Video Editing: You or your videographer send me the footage for me to edit into brand videos, program content, promo clips, and more.
Branded PDF Design: Media kits, sponsorship proposals, program brochures, free list-building materials, plus upload to your cloud hosting to share.
Graphic Design: Promotional graphics, Social sized banners and graphics, custom template packs, cover thumbnails for videos, branded slide presentations.
Marketing Tech Support: Content migration, email marketing setup, checkout integrations, social profile and channel optimization, group post funnels and client support resources.
Meta Ad Support: (FB and IG) Ad account setup for your business page, campaign creation and setup, visual creative, and copy writing.
I have 2 options for service pricing. The best choice depends on what you need; the detail of your project, what you already have, and when you need to have everything completed by.
Smaller projects or booking out 1 day are also options, if there is availability.
Depending on what you need, it can take anywhere from 1 day to 8 weeks from our project start date. The main deciding factor is how quickly you can send all your rough materials/critical details of what we’re working on.
Upon signing the project agreement, I’ll send you a questionnaire to get those details, as well as a list of things I need from you.
Delays can happen if I don’t have those to start, but if you have most everything I need to work with; we can hit the ground running.
That is an option for existing clients.
No I do not. I may have an assistant to help with my own admin stuff, but definitely not for the work you and I are doing together.
Let’s talk about your project!
Tell me about your project in a brief questionnaire and I’ll follow-up with you this week.